Camp Bow Wow Showing Record Number of New Customer Acquisitions
To say that 2020 was a challenging time for every business would be an understatement. But as they say, hardship breeds innovation!
Despite a few setbacks caused by mandatory pandemic shutdowns, Camp Bow Wow has managed to open new locations and continues to maintain its position as the leading pet care franchise.
So far this year, Camp Bow Wow has added 11 new locations, bringing the current number of Camps to 197. Additionally, more than 20 new Camps are slated to open in 2021 and more than 60 are in the pipeline to open through 2022.
New Customer Acquisition at Highest Levels in Company History
In many ways, the pandemic had a major effect on the pet care industry. Most notably, thousands of people became first-time pet parents after learning they’d be working from home for the foreseeable future. But now as people head back into the office and away on summer vacation, parents are in need of a safe space for their pup while they’re away from home. Not to mention, many dogs who have spent the past year with mom and dad will continue wanting companionship and stimulation throughout the day.
Due to the high adoption rates from this past year, Camp Bow Wow is experiencing 20% increases over the same period in 2019 in new customer acquisition. In fact, new customer acquisition in May and June 2021 was at the highest levels in company history.
"These numbers are extremely encouraging after a difficult year for our industry," said Camp Bow Wow President, Julie Turner. "Because pet ownership increased during the pandemic, we are now seeing more spending on pets and growing overall sentiment that pets are important family members who need and deserve the care and services we provide. This sets up our franchise owners for a strong rebound in 2021 and a great business outlook for years to come."
Are you looking to be a part of a low-risk, high-growth industry with high rates of repeat customers and a business model that ramps up quickly? If so, we think it’s time you joined the Pack!
To receive your complimentary executive summary and learn more about franchise opportunities, fill out the form below or call us at (870) 600-2713. We’re looking forward to having you join the Camp Bow Wow family.